SHE RIDES: EXPLORING THE TRENDS AND TRIGGERS OF FEMALE RIDE-HAILING IN BRAZIL'S CAPITALS

Exploring the trends and triggers of female ride-hailing in Brazil's capitals

Authors

  • Fábio Luciano Violin universidade Estadual Paulista "Júlio de Mesquita Filho" - Unesp

DOI:

https://doi.org/10.12712/rpca.v19i1.66748

Abstract

It was investigated, through combined factorial methods, how variables related to cost, safety, and convenience impact the use of ride-hailing in Brazil. It is inferred that usage is based on utilitarian and technological factors, with an emphasis on self-preservation. In situations of perceived risk, users adjust their patterns of variable weight according to the time and type of use. The innovative nature of the study can be observed through the proposed explanatory model of behavior, and the theoretical contribution is evidenced by filling the gap regarding the prediction of female consumer behavior in ride-hailing use.

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Published

2025-06-20

Issue

Vol. 19 No. 1 (2025)

Section

Artigos/Papers

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