Financing sport through sponsorship of state companies

Abstract

The study aimed to analyze the public financing of sport based on state sponsorship carried out by Petrobras from 2004 to 2015. The investigation is descriptive-exploratory based on a quantitative-qualitative approach, being a documentary research. Data collection was carried out in three different locations: Sistema Eletrônico do Serviço de Informação ao Cidadão; Ministry of Sports portal; and Petrobras portal. Data analysis was carried out based on the following indicators: sources of financing; magnitude of expenditure; and targeting spending. The data shows that of Petrobras' sports sponsorship, R$1.1 billion came from extra-budgetary sources and R$139 million came from the Sports Incentive Law, with annual resources fluctuating significantly over time. The sponsorship priority was with the High Performance Sports category (60.3%), expenditure that was spent on football and other sports and sports management entities. Another category that had significant expenditure was on Esporte Motor (24.3%), which was linked to the main activity of the state-owned company. There was also spending on three other categories: Sports, Education, Leisure and Social Inclusion (13.8%); Major Events (1.3%); and Others (0.3%). The expenditure on sports sponsorship by Petrobras met a double determination, governmental and marketing.