The mediating role of green innovation between ethics, culture, and green practices
DOI:
https://doi.org/10.12712/rpca.v.192.68084Abstract
The aim of this study investigates the link between organizational culture, environmental ethics, and green practices with the mediation of green innovation in relationship to green practice. Structural equation modeling was implemented to investigate the proposed relationships between variables. The data employed a sample of 300 staff from manufacturing firms in Iraq. The results show that green innovation is considerably influenced by organizational culture and environmental ethics, which in turn substantially promotes green practices. Environmental ethics and organizational culture have a direct influence on green innovation, while green innovation significantly influence green practices. Green innovation is found to mediate the relationship between environmental ethics and organizational culture on green practices.
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